Sunday, September 28, 2014

Close Look at Lettering

Sans Serif:
These letters are sans serif (helvetica) they were used in the display of this booth as a modern touch to incorporate the vintage theme.

Oldstyle:
These letters were used in the display to be of today's century using oldstyle font.

Script:
The letters were used to be classic looking.
Blackletter:

The letters are within a logo of a billboard. It gives the feeling of the medieval setting of the castle.
Transitional:

The letters were used on a modern building, to relay the message of family foods for everyone.
 Modern:
The text was used to make the audience feel like they were in older times to draw people to the old photo booth.
 Serif:

Text was used to draw in an audience to buy food.

Square Serif & Italic:

A 21st century advertising using classic font ideas and mixing with a modern twist. It shows the diversity of the company.

Type Closer Look:


Maps:


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